Summer 2008 saw the third single release from Sheffield based band, Dead World Leaders. Already getting good airplay from previous singles and an ever growing buzz around their live gigs, the third release was almost ready to be unleashed. Right Side Of Wrong saw the band adopt a progressively mature sound and right from the first listen it was a clear dance floor filler.
As the musical side of things neared completion, I was approached to come up with artwork for the single itself as well as promotional material. So after getting my mitts on a demo copy I set to work on creating something that reflected the feeling of the music. The song itself has a empowering bounce to it and I defy you not to at least shuffle your sweaty bits to it. I was in no doubt it would be heard across many a club night, particulary in the Steel City, but within the lyrics there is a message of unity and political backlash, as well as the feeling that we as a people aren’t exactly being listened to.
So given all this, the creative process began and the artwork for Right Side Of Wrong was born. The premise is a simple but bold piece of artwork, you don’t see the face of the man in question as he has turned his back. But who or what has he turned his back on? A past love? The government? The state of the world? Or maybe himself? I wanted to keep an air of mystery and involve the viewer/listener by not giving too much away. You’ll find enough in the 3 tracks included on the release to draw your own conclusions. Mwahahaha intriguing?
Right Side Of Wrong is available from iTunes
